Carpe-Diem-Travel.com is an Travel Company specialising in Cambodia, Laos, and across Southeast Asia. Sailfin were asked to take on the existing site, taking over the web hosting and development, whilst leaving the mail servers with the existing remote-access server used by Carpe Diem Travel's staff all over the world. Sailfin took the original site, adding code for web traffic analytics and Google AdWords advertising conversion tracking. This enabled Carpe Diem Travel to use the Sailfin analytics service, where once a month we provide a report on the traffic to www.carpe-diem-travel.com

Sailfin took the the results from the conversion tracking and along with data from Carpe Diem Travel concluded that the existing campaigns were not delivering the required cost-per-conversion rate and subsequently stopped the campaigns to focus on a online marketing campaign.

www.Carpe-Diem-Travel.com went live with Sailfin in January 2008 and offers group and private travel with an ethical approach ensuring that as you have the travel experience of your life, you also give something sustainable back to the local community.